Hi there! I’m a self-taught Penang website designer gal through and through, with a love for code, color palettes, and all things creative. My journey into the world of design sparked during my university days, when I built my very first ecommerce website—long before online shopping from abroad was all the rage. Through trial and error (and lots of caffeinated nights), I discovered a deep passion for branding, visuals, marketing, photography and those subtle design elements that make a brand unforgettable. But it’s not all about pretty pictures—my tech-savvy side thrives on bringing automation and SEO into the mix, because what’s the point of a gorgeous site if nobody’s seeing it?
I’m all about crafting seamless experiences and memorable stories for brands that want to stand out. If you’re ready to elevate your business with a touch of creative magic (and a dash of elegant flair), then let’s connect and make it happen!
Space & Interior Design for my investment properties
Discovering new lenses for my Sony APS-C to film YouTube
Travelling to off-beaten paths destinations
Kickstart weight loss journey after pregnancy with pilates
My design odyssey began a fabulous 9+ years ago when I needed an ecommerce site for my clothing brand, Jacqueen Maison in university years (way back in 2016 before importing goods from China was oh-so-trendy.
I also learnt visual merchandising and to craft a compelling theme, basic Lightroom editing.
Having a degree in Medical Biotechnology, I went on to pursue a medical sales career alongside running Jacqueen Maison after graduate at Cryocord – a company specializing in stem cells treatment.
During this period, valuable expertise was gained in pitching and closing five-figure deals to a broad audience, while concurrently expanding medical knowledge. Establishing effective communication with high-profile clients such as doctors—proved to be an invaluable skill to date.
Meeting Samuel—my soulmate and a talented chef locked into 16-hour shifts at top-tier hotels—ignited a shared mission to break free from that demanding job routine. Our commitment led us to establish a renowned cooking academy in Malaysia.
This journey also honed my web development expertise and allowed for early SEO experimentation, taking us to the top 1st spot on Google till today. It’s living proof that creative flair and real-world results can absolutely go hand in hand.
Our resilience was put to the test during the pandemic, leading to the launch of two new ventures. The first, Midnight Cat Noodle, took off like a rocket.
Simultaneously, a self-built POS system that works on iPad was developed—integrating with Grab delivery to synchronize orders on a strict budget. This innovative solution paid off, earning mentions & features in at least nine media outlets, including the renowned Foodie.
Meeting Samuel—my soulmate and a talented chef locked into 16-hour shifts at top-tier hotels—ignited a shared mission to break free from that demanding job routine. Our commitment led us to establish a renowned cooking academy in Malaysia.
This journey also honed my web development expertise and allowed for early SEO experimentation, taking us to the top 1st spot on Google till today. It’s living proof that creative flair and real-world results can absolutely go hand in hand.